Comparing SEO prices takes time. Tools charge per month and agencies quote retainers. ClickForest found that most Belgian agencies publish no rate. This page gives you the prices we found for the UK, Ireland, the Netherlands, Germany, Austria, Switzerland, Belgium and France, with the source and date next to each figure. We checked everything on 9 October 2026.

How to read this page: most agency figures come from agencies that sell SEO, so treat them as estimates. We say which sources are independent. We show currencies as published and do not convert them. Sources treat VAT differently, and some do not say how.

Tools you run yourself

A tool gives you data. Someone still has to read it and decide what to do. These are the monthly prices shown on each vendor's pricing page on 9 October 2026, with monthly billing. Most vendors discount annual billing, and for Semrush and Mangools the annual price is shown in brackets.

ToolPlanPrice per monthIncluded
SEOptimerDIY SEO$291 website, 20 tracked keywords
SEOptimerWhite Label$393 sites monitored, 100 tracked keywords
SEOptimerWhite Label & Embedding$5910 sites monitored, 250 tracked keywords
AhrefsStarter$29Limits not stated on the pricing page
AhrefsLite$1295 projects, 750 tracked keywords
AhrefsStandard$24920 projects, 2,000 tracked keywords
AhrefsAdvanced$44950 projects, 5,000 tracked keywords
SE RankingCore$12910 projects, 2,000 tracked keywords
SE RankingGrowth$27930 projects, 5,000 tracked keywords
SistrixStart€119 plus taxes3 projects
SistrixPlus€239 plus taxes15 projects
SistrixProfessional€419 plus taxes40 projects
SistrixPremium€799 plus taxes100 projects
SemrushSEO€134 (€112.52 billed annually)5 websites, 500 tracked keywords
SemrushStarter€190 (€158.40 billed annually)5 websites, 500 tracked keywords, 50 AI prompts
SemrushPro+€286 (€238 billed annually)15 websites, 1,500 tracked keywords, 100 AI prompts
SemrushAdvanced€526 (€436.99 billed annually)40 websites, 5,000 tracked keywords, 200 AI prompts
MangoolsBasic€61 (€37.70 billed annually)200 tracked keywords, unlimited domains
MangoolsPremium€81 (€52.70 billed annually)700 tracked keywords, unlimited domains
MangoolsAgency€141 (€97.70 billed annually)1,500 tracked keywords, unlimited domains

Sources: vendor pricing pages, checked 9 October 2026. SEOptimer, Ahrefs and SE Ranking show a "$" sign without naming the currency. Semrush and Mangools showed euro prices. The Mangools monthly figures are the undiscounted yearly prices (€732, €972 and €1,692) divided by 12.

Agency retainers by country

These are the monthly ranges published for small and mid-size businesses. Where a country has no independent source, we use an agency's own guide and say so.

CountryPublished monthly rangeSource and dateNotes
United Kingdom£1,000 to £3,500Whito, an independent UK research publisher. Updated October 2026.Excludes VAT. The median of 45 published UK SEO prices is £799.
Ireland€600 to €3,000Kolonell, an agency. September 2026.Dublin B2B small and mid-size businesses. The agency's own estimate with no stated method.
Netherlands€500 to €1,000 entry, €1,000 to €2,500 mid, €2,500 to €5,000 premiumSearchlab, an agency. March 2026.Entry packages cover 4 to 8 hours a month. The same guide puts agencies for small and mid-size businesses at €1,500 to €3,500.
Germany and Austria€1,000 to €2,000 local, €2,000 to €4,000 regional or competitive, €4,000 to €8,000 national nicheEvergreen Media, an agency in Innsbruck. Updated 5 October 2026.The agency's own estimates, excluding VAT. Terms of 6 to 24 months are typical.
SwitzerlandCHF 2,000 to CHF 5,000Beyondweb, an agency.Typical range from the agency's own FAQ. The date is not confirmed.
BelgiumFrom €700 for SEO, from €950 for SEO plus GEOClickForest, an agency. September 2026.These are the agency's own prices, with a 3-month minimum. Its author found that most Belgian agencies do not publish rates. GEO means optimisation for AI answers.
France€800 to €2,000 for small and mid-size business subscriptionsLa Fabrique du Net, an independent agency directory. 2026.Excludes VAT. Estimated from project budgets entered by agencies and prospects (683 projects).
Europe overall€1,500 to €2,500 for small and mid-size businessesDelante, an agency. Updated March 2026.No stated method.
Worldwide$2,917 average. Agencies $3,209, freelancers $1,349.Ahrefs survey of SEO providers. Published 2023, updated 2024.Self-reported by providers. Some regional samples are small.

Sources are listed at the end of this page.

Our reading: for a small business, most published retainers sit between about €1,000 and €3,500 a month. Entry packages of €500 to €1,000 cover 4 to 8 hours a month (Searchlab).

What implementation costs on top

Some retainers include link building and content. Others price them separately. The Dutch guide puts a realistic small-business link building budget at €500 to €1,500 a month for 3 to 8 quality links, and a single guest post at €100 to €300. The Irish agency lists €80 to €300 or more per backlink. The Dutch guide prices a blog post of 800 to 1,200 words at €200 to €400.

Where PuraBrief sits

PuraBrief costs €190 (Lumen), €350 (Vigil) and €590 (Summa) per month, excluding VAT, billed monthly, with cancellation by email. All three plans cost less than the €1,000 where the UK range starts. You receive a written monthly brief with analysis and recommendations. The tools above cost less, but you read and interpret the data yourself. PuraBrief does that part for you. PuraBrief sells no implementation, so none of that work is in the price. You or your own developer or writer carry out the changes.

Questions to ask any SEO provider

  • How many hours a month does the price include?
  • Are link building and content in the price, or extra?
  • What is the minimum term? The sources above mention 3 months, 6 to 12 months and 6 to 24 months.
  • Does the provider also sell the fixes? If so, ask how they decide what counts as a problem.

We update this page when prices change. If you see a figure that is out of date, email hello@purabrief.com.

Sources

Checked on 9 October 2026.