Know exactly why your search visibility moved every month.
Are you losing ground to a real competitor, or to a whole category of business you were never going to out-rank? One tells you where to fight. The other tells you where to stop wasting budget. PuraBrief provides a human-written monthly analysis of your search performance, pinpointing what changed and why. We don't sell the fix, so we have no reason to invent one.
"Why pay monthly if you don't do the implementation work?"
Because an agency selling you execution hours has a permanent incentive to find more things to fix.
Google algorithms move every month regardless of your actions
Your search visibility changes whether you buy backlinks or touch your website. Competitors launch new pages, search engines roll out core updates, and user click patterns shift. What you pay for is ongoing clarity on a moving target, not labor.
Nothing to sell you
Because PuraBrief sells no implementation hours, link-building packages, or web design retainers, our monthly briefs are strictly neutral. When rankings drop, we tell you if it's a real issue or temporary noise. When rankings hold, we confirm you don't need to spend extra money.
Empowers your developer or internal team
When action is required, our brief gives your webmaster, developer, or content writer exact, surgical instructions. No paying agency margins for routine page updates.
This isn't something you could just summarize with AI yourself
A raw data export doesn't know that backlink outreach works for niche retailers but fails for local service businesses: that's a pattern we've tested, not a fact in your PDF. Every brief applies comparative judgment built from real engagements across your industry, not just a shorter version of your own numbers.
Inside a PuraBrief: Real Human Analysis
No 60-page PDF dumps. No automated charts you don't have time to decipher. Just a 1-page executive brief that pinpoints what changed, why it moved, and what your team should do next, backed by prioritized action tables your developer or writer can work from directly, ranked by what matters most this month.
01 What Changed & Why
Your visibility beats your closest independent local competitor by 3x across tracked queries: a real, measurable strength. But against national chains, you're losing by 4 to 9x on the same terms. Using a matched local control peer, we confirmed the gap sits across the whole category: every independent roaster in the region shows the same pattern against chains.
02 Strategic Impact
This reframes the problem. Your SEO holds up well. National brand scale explains the gap on head-on terms. The opportunity lies in the terms you already win. Stop competing where you can't.
03 Backlink Signal Lost
This month you lost a backlink from a regional food-and-drink directory site, while two other roasters in your control group still hold theirs. This is a specific, fixable authority gap: a single outreach email to that same site can close it.
"Don't spend on broad national-term SEO; you won't out-rank chain budgets there." Focus content and local citations on your actual strength: artisanal/independent-specific search terms where you already beat local peers 3x. Marginal effort pays off most here, and least on terms where you are structurally outgunned.
Dashboards, Agencies, and PuraBrief
Most market choices force you to either decipher raw software yourself or buy expensive agency retainers built to upsell execution hours. PuraBrief fills the gap in between.
| Dimension | Self-Serve Dashboards Ahrefs, Semrush, SEOptimer | Traditional Agencies SEO & Marketing Retainers | PuraBrief Independent Monitoring |
|---|---|---|---|
| Analysis Model | Raw automated charts & scores (DIY interpretation) | Account manager selling bundled services | Dedicated human expert, monthly brief |
| Deliverable Format | 50-page PDF dumps or complex portal log-ins | Monthly sales call + upsell deck | 1-page executive brief, plus full prioritized action tables for your team to work from |
| Execution Add-ons | None (software only) | Upsold constantly (€1,500 to €3,000/mo) | None, ever. Nothing to upsell you into. |
| Incentive Structure | Keep software subscription active | Find "problems" to sell more execution hours | No execution to sell, nothing to gain by finding more problems |
| Typical Cost | Entry plans: €61 to €141 / month Mid plans: €190 to €286 / month Large plans: €526 / month (Plus hours of your time) | €1,500 to €5,000+ / month (Bundled implementation) | €190 / €350 / €590 per month (Lumen, Vigil, Summa. Replaces hours of your own DIY interpretation, or thousands in agency retainers.) |
Simple pricing, no contracts, no upsells.
Choose your level of search visibility monitoring. Cancel anytime with a 1-click email.
Lumen
Essential monthly monitoring for single local business locations.
- Monthly 1-page human audit brief
- Google Search Console CSV import & analysis
- Track up to 25 primary business keywordsCombines industry search-volume data with your Search Console exports; low-volume terms may take a cycle to surface until your CSV starts flowing.
- See what backlink authority you actually have, and what you're missing
- Developer-ready actionable takeaways
- A findings table ranked by impact, ready to hand to your team
Vigil
Automated sync + competitor tracking for active local markets.
- Everything in Lumen, plus:
- Google Search Console OAuth automated syncComing soon
- Track 3 direct local competitors monthly
- Exactly what's occupying page one above you, broken down
- Priority monthly human analysis turnaround
Summa
Multi-location practices, multi-domain businesses & agencies.
- Everything in Vigil, plus:
- Up to 3 locations or domains monitoredComing soon
- Quarterly 30-minute strategy check-in (a working session, not a sales call)
- White-label PDF option for partner agencies
- A short monthly watch list of the few things actually worth tracking
Frequently asked questions
Short answers to the things people ask before requesting a sample.
How does cancellation work?
Cancel anytime with a 1-click email. There are no contracts.
Who writes the brief?
A human analyst writes and reviews every brief before it is sent. No automated report goes out without a human note.
What data do you use?
Google Search Console data, combined with industry search-volume data. Lumen works from a CSV import. Vigil adds automated sync once it is available.
What does the free sample contain?
A 1-page anonymized sample showing how your rankings move and what your backlink profile reveals. It is sent by email, with no call and no pitch.
Do you fix the problems you find?
No. PuraBrief sells no implementation, link building, or web design. The brief gives your developer or writer specific instructions.
Are prices including VAT?
No. Prices exclude VAT and are billed monthly.
Do I need Search Console access?
Lumen works from a CSV export. Vigil adds automated sync once it is available.
Get a free sample search brief for your business
Enter your website URL below. We will send you a 1-page anonymized sample showing how your rankings move and what your backlink profile reveals.
Straight to your inbox. No call, no pitch attached.